Circle ScienceCircle Science is an all-styles street dance competition that takes place in Portland, Oregon. I worked with RB Media Lab to create a campaign that would communicate to Portland's ever-growing dance community. This year, Circle Science's goal was to showcase the best in these dance styles: popping, locking, breakin’, urban choreography, voguing, housing, waacking, krumping, and club-styles (jerkin etc.). Targeting such a wide range of street dancers is a difficult task. What's something that every dancer has in common? One unifying theme in the street dance community is that every dancer has a love for their shoes. Footwear has a huge impact on a dancer's persona, and these vintage Nike Blazers are an iconic shoe throughout this unique community.
Collaboration credits to Everett Bower for the video production.